Ayodhya has emerged as a key investment theme on Dalal Street ahead of the consecration of the Ram Mandir on January 22, with investors anticipating a surge in investment in segments like travel, hospitality and logistics.
Situated in eastern Uttar Pradesh, Ayodhya has joined the list of growing temple towns of India that are seeing a tourism boom in the post-Covid phase.
While the India tourism market is estimated to record a compound annual growth rate (CAGR) of 7-8 percent, spiritual tourism will grow 9-10 percent over the next five to seven years, Atul Thakkar, director, investment banking, Anand Rathi Advisors, said.
With the opening of the Ram Mandir, industry experts say Ayodhya will see a multi-fold rise in tourists, leading to a massive investment opportunity.